The Duo That Defined an Era

Together with his lifelong partner, Carlos Baccetti, he founded the agency Agulla & Baccetti in 1994, which later partnered with the Lowe & Partners Worldwide Group. Their talent earned them international recognition, making their agency rank in the prestigious US-based Gunn Report as the 5th best in the world in 2007, 2008, and 2010, and the 2nd best in 2006 and 2009.

Baccetti bid farewell to his friend with a moving message on social media: “Feliz viaje hermano” (Happy travels, brother), accompanied by a photo from their youth and a message of eternal friendship.

Campaigns That Made History

Agulla's creativity transcended borders with unforgettable pieces. For context, these campaigns shaped the daily lives of millions of Argentines:

• “La llama que llama” (Telecom/Personal - major Argentine telecom companies): A humorous campaign that became an icon of telephone communication in Argentina.
• “El Oso” (Quilmes - Argentina's most traditional beer brand): A campaign that appealed to national identity with massive impact.
• “Gueropa!” (Renault Clio MTV, 2001): Winner of a Gold Lion at the Cannes Lions festival in the Automobile category.