Prime Video has made a bold move in the regional streaming market. During the 'Prime Video Presents Latinoamérica' event, held in Mexico City, the platform announced a record investment of over US$2 billion earmarked for original productions, locally acquired content, and sports rights in Mexico, Brazil, Argentina, Colombia, and Chile.
The announcement, made on Thursday, August 20, marks a milestone: it is the first time a streaming platform has committed such a large sum to the region. According to Kelly Day, International Vice President of Prime Video, 'what is happening in Latin America right now is extraordinary: the talent, the stories, and the audiences. Today we are responding to that energy with an investment of more than 2 billion dollars by 2030.'
A Catalog Set to Double
The investment will allow Prime Video to more than double its number of local original productions by 2030. In 2027 alone, the platform plans to launch over 25 new titles across the five markets, including scripted series, films, reality shows, and docuseries. Executive Javiera Balmaceda, Head of International Originals for Latin America, Canada, and Australia at Amazon MGM Studios, emphasized that 'when you trust Latin American storytellers with ambition and resources, the world pays attention.'
Latin American audiences are already the platform's largest: according to company data, 200 million customers choose movies, series, and live sports on Prime Video each month, and among the 15 biggest recent global hits, the region accounts for the largest share of viewership. Hits like Argentina, 1985, Betty la fea: The Story Continues, Tremembé, and The House of the Spirits have demonstrated local potential.
Argentine Productions: What’s Coming
Argentina will play a central role in this new era. Here are the confirmed titles:
| Title | Type | Key Details |
|---|---|---|
| Menem - Season 2 | Biographical series | Leonardo Sbaraglia returns as Carlos Menem, Argentina's president from 1989 to 1999. It portrays his second term, his fall from grace, the encounter with Madonna, and his relationship with photographer Olegario Salas (Juan Minujín). |
| Porno y Helado - Season 3 | Comedy | Martín Piroyansky and Ignacio Saralegui return. The plot includes the closure of Bar Oxford, a reality show with Natalia Oreiro, and guest appearances by Marcela Kloosterboer, Esteban Lamothe, and Fernán Mirás. |
| ¿Qué pasó con Bonorino? | Dark comedy / thriller | Created by Sebastián Ortega. Three friends reunite in front of the corpse of their best friend from school after 20 years. |
| Te odio, te amo | Romantic drama | Gina Mastronicola and Álvaro Rico star in this love story between a fashion designer and a polo player in Punta del Este, Uruguay. With Natalia Oreiro and Franco Masini. |
| Las Malas | Film | Adaptation of the novel by Camila Sosa Villada, directed by Armando Bo. Story of trans sex workers under the matriarchy of Aunt Encarna. |
| Barreda | Original film | Release date: August 28, 2026. Luis Machín plays the dentist Ricardo Barreda, focusing on the victims. |
| Los Tinelli - Season 2 | Docuseries | Release date: September 30, 2026. |
| LOL: Last One Laughing Argentina - Season 3 | Reality show | Hosted by Marcelo Tinelli, no confirmed date yet, but before the end of 2026. |
More Regional Premieres
In Mexico, the second season of La Oficina (local version), the series Florence Cassez starring Belinda, and the legal drama Los Culpables with Gael García Bernal were announced. Also returning is El juego de las llaves (Season 4), and the new Por catálogo with Carolina Miranda, Yany Prado, and Samadhi Zendejas. In Brazil, Tremembé continues with Season 2, and docuseries Marília Mendonça and Quem matou PC Farias? are on the way. Chile premieres the series Catedrales (based on Claudia Piñeiro's novel), La Señora, and Rojo Corazón. Colombia adds the fiction series Apolos and the docuseries Valentina.
Sports and Expansion
Sports are another pillar of the investment. Prime Video will broadcast 38 matches of the Mexican national team as the home side over four years, starting September 26. In Argentina, NBA coverage expands, making the country one of the top five global markets in viewership during the Finals. Additionally, the platform will extend its subscription service to five new territories and allow renting or buying content in six countries in the region.